Get to Know the Agency – Brandability

the experience that empowers brands

23 +
Years of experience
50 +
Creative minds
500 +
Happy clients
9 +
Countries we work with
75 +
Webinars
700 +
Successful projects

our
genesis

Our agency was born from the merger of two agencies, each with over 20 years of experience. One specialised in communication, marketing and advertising , while the other was an expert in digital and ecommerce. We joined forces to create a full-service agency, ready to surprise you and transform your brand .

20
01

Alencastre.net is established
20
07

Opens office in Lisbon
20
10

First international clients
20
18

Brandability is established
20
22

Alencastre.net and Brandability merge operations
20
22

Becomes part of Share IT
20
22

Head office in Dublin, Ireland

we
believe

We believe every brand has its own personality and unique potential, expressed through its branding, TV ad , website , outdoor media , or digital campaign . We craft marketing and communication strategies that optimise your brand’s potential and performance.

how do we
optimise brands?

Through our methodology , we assess your brand’s performance, set clear objectives and relevant KPIs, identify opportunities, and work to strengthen its visibility while continuously optimising its performance .

Diagnosis

Diagnosis of the brand’s offline and online ecosystem. Review of all the PESO touchpoints:

Paid — presence in campaigns, advertising, influencers, partnerships.
Earned — brand presence in social networks, forums, blogs, reviews, word-of-mouth.
Shared — content shared in social networks.
Owned — creation and management of website, content, social networks, blogs and publications, thus establishing effective objectives and communication strategies, according to the marketing plan.
Strategy

A strategy and action plan is designed according to the established objectives and goals. This can include traditional and/or digital media to maximise the brand's potential.
Implementation

Design, update and implement the tools necessary to achieve the strategy. This phase may include revising or creating the website, mobile apps, e-commerce platform, implementation of on and offsite SEO, social channels, choosing and negotiating with influencers, or any other means the strategy contemplates.
Expansion

At this stage, and once all the necessary strategic tools are in place, we will promote the brand and focus on achieving the established communication and business goals and objectives. This may include campaigns (SEM, display, performance, omnichannel), CRM plans and marketing automation.
Optimization

The phase where we will permanently monitor the established KPIs with the purpose of achieving the proposed goals.

our
team

Ricardo Alencastre

CEO

Has been actively working within software, web, and mobile development since 1999. With a solid background in digital strategy and marketing, he has been a regular speaker at technology and digital marketing events since 2009. With international experience, Ricardo has been doing business, managing teams and projects in different countries across Europe and North America.
Pedro Urbano de Castro

Creative Director, Strategist & Partner

Has more than 20 years of experience in the world of advertising and digital. Among other roles, he was the general manager in several agencies throughout his career. This includes roles at multinational agencies, where he managed clients' accounts, established communication strategies, and coordinated campaigns for major brands across various industries.