Our Agency - Brandability

the right message, to the right audience, at the perfect moment

23 +
Years of experience
50 +
Creative minds
500 +
Happy clients
9 +
Countries we work with
75 +
Webinars
700 +
Successful projects

our
genesis

Our agency is a product of the perfect union between two marketing powerhouses, each with over 20 years in their respective fields. One had traditional marketing skills and experience, while the other was an expert in digital marketing and digital transformation. By combining forces, we created one powerful full-service agency that's set to revolutionise your brand and leave you stronger than ever before!

20
01

Alencastre.net is established
20
07

Opens office in Lisbon
20
10

First international clients
20
18

Brandability is established
20
22

Alencastre.net and Brandability merge operations
20
22

Becomes part of Share IT
20
22

Head office in Dublin, Ireland

we
believe

We believe every business has its own personality and unique potential, expressed through its brand. Whether through a TV ad, website, billboard or digital campaign, we design creative and marketing strategies that optimise your brand potential and performance.

how do we
optimise brands?

At Brandability, no two brands are the same. Each brand has a life of its own and a unique story to tell. Learn about our methodology.

Diagnosis

Diagnosis of the brand’s offline and online ecosystem. Review of all the PESO touchpoints:

Paid — presence in campaigns, advertising, influencers, partnerships.
Earned — brand presence in social networks, forums, blogs, reviews, word-of-mouth.
Shared — content shared in social networks.
Owned — creation and management of website, content, social networks, blogs and publications, thus establishing effective objectives and communication strategies, according to the marketing plan.
Strategy

A strategy and action plan is designed according to the established objectives and goals. This can include traditional and/or digital media to maximise the brand's potential.
Implementation

Design, update and implement the tools necessary to achieve the strategy. This phase may include revising or creating the website, mobile apps, e-commerce platform, implementation of on and offsite SEO, social channels, choosing and negotiating with influencers, or any other means the strategy contemplates.
Expansion

At this stage, and once all the necessary strategic tools are in place, we will promote the brand and focus on achieving the established communication and business goals and objectives. This may include campaigns (SEM, display, performance, omnichannel), CRM plans and marketing automation.
Optimization

The phase where we will permanently monitor the established KPIs with the purpose of achieving the proposed goals.

our
team

Ricardo Alencastre

CEO

Has been actively working within software, web, and mobile development since 1999. With a solid background in digital strategy and marketing, he has been a regular speaker at technology and digital marketing events since 2009. With international experience, Ricardo has been doing business, managing teams and projects in different countries across Europe and North America.
Pedro Urbano de Castro

Creative Director, Strategist & Partner

Has more than 20 years of experience in the world of advertising and digital. Among other roles, he was the general manager in several agencies throughout his career. This includes roles at multinational agencies, where he managed clients' accounts, established communication strategies, and coordinated campaigns for major brands across various industries.