Allways Cargo: A 30-Year Legacy with a Global Digital Presence

Founded in 1993, Allways Cargo is a benchmark in international transportation and logistics, initially excelling in maritime groupage from Portugal to the world, where it quickly became a market leader. Its core values are quality and trust, offering complete logistical support, from A to Z management to the coordination of customs procedures. Its expansion has led to an extended network of air and land transportation solutions, and its strength is complemented by its integration into Grupo Alonso, a leading multi-sectorial holding company with full coverage across five continents.

The main challenge was to renew the brand identity and create a website that would be a powerful business tool, worthy of its 30-year legacy and its integration into Grupo Alonso. The branding needed to communicate the solidity of its history and its ability to offer a network of global solutions. The website, developed in WordPress, had to be easy to navigate, multilingual, and optimized to communicate the complexity of its services and the strength of its network simply.

The project began with the definition and implementation of new Branding for Allways Cargo, establishing a visual identity and a voice that communicated its history and the strength of its global network. Subsequently, we developed the website using the WordPress platform. Our approach focused on creating a clean and intuitive design, with a clear information architecture that allows customers to quickly access service details (air, sea, land) and information about the complete support they offer. The multilingual platform ensures effective communication with its global partners and clients, reflecting its renewed brand image and the credibility conferred by belonging to Grupo Alonso.