Shopify offers a complete suite for online retail, including product management, secure checkout, inventory tracking, and multi-channel selling. It supports physical and digital goods, subscriptions, and integrates with major payment gateways and fulfilment services.
Powered by a proprietary tech stack with Liquid templating, Shopify ensures speed, reliability and security. Developers benefit from a stable API, scalable infrastructure, and built-in hosting, allowing rapid development and deployment of custom storefronts.
Shopify supports extensive integrations via APIs, webhooks and its App Store. It connects with CRMs, ERPs, and marketing platforms, enabling developers to extend functionality with custom apps, plugins and third-party services for enterprise-grade solutions.
Developers can customise themes using Liquid, HTML, CSS and JavaScript. Shopify’s theme architecture and headless commerce options allow for tailored UI/UX experiences, while its CLI and admin APIs support advanced development workflows.
Shopify includes built-in SEO tools, structured data, and metadata editing. It supports email marketing, discount campaigns, abandoned cart recovery, and integrates with analytics platforms to help marketers optimise traffic and conversion rates.
Brandability has two sister brands that complement our agency’s core offerings. One delivers Shopify custom development services for highly demanding and complex projects, while the other provides software outstaffing services for companies looking to extend their development capacity, with Shopify expertise.
