Embracing the spirit of adventure
Client
Badoca Safari Park Website
Services
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marketing & advertising
Technology
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WordPress
Website
badoca.com
Year
2021
Facing the challenges of the pandemic and thriving through digital strategies.
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the brand
For over 20 years, Badoca Safari Park has been a benchmark for unique animal contact experiences, prioritizing natural preservation and animal welfare.
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the challenge
The pandemic brought unexpected challenges, impacting the park's opening and sustainability. With the lockdown, the team needed to rethink its park maintenance and communication strategies, seeking ways to keep its commitment alive.
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the story
In the face of these adversities, we created a comprehensive digital strategy adapted to this new challenge, with website improvements, the introduction of an e-commerce system for tickets, and social media management aimed at conversion during the park's reopening.
The integration of e-commerce for online ticket purchases was fundamental to offering visitors the possibility of making a purchase easily and safely.
Through the collaboration of a network of partners and a strategy to amplify the park's online presence, it was possible not only to maintain Badoca but also to achieve growth in challenging times.
The entire strategy was optimized in terms of SEO—for obtaining organic and paid traffic—and a social media plan that prepared the target audience for the park's reopening and ensured that the visit would be safe.
