A Digital Presence that Builds Connections and Trust
How the production of strategic content reinforced the communication of a benchmark brand in regenerative medicine.
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the brand
Crioestaminal is a leading company in Portugal in the field of umbilical cord stem cell cryopreservation. The brand plays a fundamental role in educating the public about the potential of regenerative medicine and in building a relationship of trust with its clients. Its mission is to offer an excellent service, guided by scientific innovation and rigor, communicating the hope and value of future health.
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the challenge
The main challenge was to create a content strategy for social media that was informative, empathetic, and capable of reaching a very specific and emotionally sensitive target audience. The communication had to be clear, accessible, and inspiring, translating the complex world of science into messages that would build trust and rapport. It was crucial to humanize the brand and position it as a trusted partner for families.
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the story
Since 2024, we have been working on the creation and management of content for Crioestaminal's social media. Our approach focused on developing a communication strategy that balances scientific rigor with an accessible and visually appealing language. We create informative posts, videos, stories, and reels that explain the benefits of cryopreservation, answer frequently asked questions, and share inspiring stories. Our ongoing collaboration aims to strengthen the brand's digital presence and nurture its online community.
Our marketing and advertising work on social media has allowed Crioestaminal to reach a wider audience and build a stronger relationship with its audience. Through a constant flow of relevant content, the brand not only educates but also builds a community, becoming a trusted voice in the field of regenerative medicine. The project demonstrates how strategic digital communication can transform a brand's perception and generate a positive and lasting impact.
