From concept to concrete: Building the KREAR brand
Client
Krear
Services
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branding
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design & communication
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illustration & video
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web & mobile
Technology
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WordPress
Website
krear.pt
Year
2024
A new era of construction requires a brand with a solid foundation
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the brand
Born from a joint venture between the Secil and Casais Groups, KREAR is a pioneering force in the construction sector. It stands at the intersection of industry and construction, developing innovative, sustainable, and high-quality industrialized solutions. KREAR's mission is to lead a new way of building, focusing on efficiency, safety, and healthy living spaces for future generations.
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the challenge
KREAR had a logo but lacked a comprehensive brand identity. The main challenge was to build a strong, cohesive brand from the ground up that could communicate its innovative concept of industrialized construction to a diverse audience. We needed to translate a complex, technical vision into a clear, accessible, and engaging brand story.
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the story
We developed the unifying concept "Creativity Made Concrete" to serve as the brand's central pillar. This core idea allowed us to create a complete brand book, defining the brand's promise and vision. We outlined communication strategies and touchpoints, ensuring a consistent message across all platforms, from a launch video presented at Tektónica to a new website that simplifies a complex process.
From Digital to Physical A comprehensive set of brand elements was developed, including business cards, brochures, and leaflets, to ensure a cohesive presence in the physical world. Simultaneously, we created a new website on WordPress that provides a simple and clear explanation of KREAR’s innovative construction concept. The brand's digital and physical presence now works in harmony.
A Solid Foundation
We defined KREAR’s promise: to contribute to a more sustainable world by promoting efficient, safe, and healthy buildings. The vision is to lead the transformation of the construction industry through agile, precise, and optimized pre-fabricated concrete solutions. This foundational work ensured every piece of communication was aligned with the brand's core values.
