A seamless journey from screen to sight
Client
Madeira Cable Car
Services
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web & mobile
Technology
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Umbraco
Website
madeiracablecar.com
Year
2025
How a digital platform turned a difficult ticketing process into a smooth path to adventure
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the brand
The Madeira Cable Car is a major tourist attraction on the island of Madeira, offering a unique travel experience with breathtaking views. It is a key player in the island's tourism sector, known for providing a memorable journey that connects visitors with stunning natural landscapes and local culture.
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the challenge
The previous website suffered from a poor user experience, particularly within the crucial ticket purchase process. This friction was directly impacting conversions. The challenge was to develop a new digital platform that was not only modern and informative but also solved this core problem by creating a seamless, intuitive, and conversion-focused user journey.
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the story
We developed a new website for the Madeira Cable Car using the Umbraco platform, with a clear focus on conversion. The new site provides a seamless experience on all devices, from desktop to mobile. The intuitive design guides users through the ticket purchase process with ease, ensuring that visitors can secure their ride with minimal effort and frustration.
A Seamless Ticket Experience The new website was designed to transform the ticket buying journey. The user interface is clean and straightforward, allowing visitors to quickly select their tickets and complete their purchase. This focus on a smooth, efficient booking process resolved a key challenge, resulting in a significantly improved conversion rate and a better experience for every traveler.
