Your success is our business
Client
Makro
Services
-
design & communication
Year
2021
How to get closer to Portuguese businesses and elevate the HoReCa channel through digital?
-
the brand
Since 1989, MAKRO Portugal, the Portuguese subsidiary of the German group METRO, has held a prominent position as one of the main trusted brands for the HoReCa Channel, with a network of wholesale stores selling products for restaurants, hotels, and cafes across the country.
-
the challenge
Given the new market challenges, MAKRO sought to maintain its prominent position and strengthen its ties with customers. The goal was to make shopping more convenient and digital.
-
the story
To achieve these goals, MAKRO Portugal counted on our support to energize campaigns and design content for marketing pieces.
We ensured the creation of digital brochures that we communicated through periodic and thematic newsletters. We also developed a targeted e-mail marketing strategy for new target audiences (SCO's and Traders), with exclusive promotions.
We also created landing pages, banners, and highlights for new services, including the DISH platform, the Click&Collect service, and the HoReCa Consulting line. A form facilitated the customer contact and support process.
We ensured the launch of communication pop-ups for Own Business Day and for the new MAKRO COMPANION app, an alternative to the traditional MAKRO card with purchasing advantages.
The creation of a blog area with the production of articles about the food and restaurant universe not only made MAKRO a source of information but also contributed to the optimization of search engine mechanisms (SEO) and the brand's positioning as an expert in the sector.
MAKRO Portugal managed to make shopping more convenient and digital for its customers in the HoReCa channel, further strengthening its leadership. The digital marketing strategy, including digital brochures, targeted email marketing, and informative content, contributed to the brand's continued success in the market.
Reli
