Tradition meets innovation on social media
Client
Regidoce
Services
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marketing & advertising
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design & communication
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illustration & video
Website
regidoce.pt
Year
2025
How to communicate the legacy of a Portuguese confectionery brand that balances artisanal know-how with industrial capacity
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the brand
Regidoce is a Portuguese confectionery brand dedicated to the production and sale of traditional sweets. The brand stands out for its heritage and the quality of its products, which respect centuries-old recipes and production methods. Its identity is intrinsically linked to the rich history of Portuguese confectionery, now with a new global approach.
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the challenge
The challenge was to communicate Regidoce's new reality—a brand that preserves its artisanal character while demonstrating industrial production capacity and a new international partnership. The communication needed to be balanced, appealing to B2C consumers with a strong visual appeal, and to B2B partners by showcasing the brand's production capacity and business vision.
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the story
We focused our work on Regidoce's social media platforms—Facebook and Instagram for the Portuguese market and LinkedIn for international markets. The content strategy was designed to be a point of convergence between the emotional appeal of traditional sweets and the efficiency and scale of modern production, achieved through recent investments in technology.
Flavors That Travel
We explored consumers' passion for Portuguese confectionery. In Portugal, tarts are the winners—whether nata or almond—while internationally, the pastel de nata is the great champion. We created a visual and narrative appeal that celebrates this contrast, showing that Regidoce is present wherever Portuguese flavour wins over new palates, whether at home or abroad.
The Global Conquest
The new partnership with the international Joriba group opened doors to new markets. On LinkedIn, our content focused on showing Regidoce's integration into a global confectionery network. This B2B approach allowed the brand to present a wider portfolio of solutions, reinforcing its position as a strategic and reliable partner on an international level.
Quality and Innovation
Our content strategy highlighted the brand's duality. On one hand, we focused on the natural and simple ingredients that are the foundation of Portuguese confectionery. On the other, we showcased the brand's investment in state-of-the-art machinery, capable of producing up to 10,000 pastéis de nata a day, while maintaining the flexibility and rigour of artisanal production.
