Your place right next door
Client
Ria Parking
Services
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web & mobile
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branding
Year
2022
The strategy for monetizing a parking service.
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the brand
Imocasais took on the project of expanding Ria Shopping's business areas to attract new consumers and investors. The action plan involved the repositioning of the shopping center and the monetization of the parking lot through rental services.
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the challenge
Ria Shopping's parking lot had untapped potential, and Imocasais identified the opportunity to monetize it. This new area is intended for both emigrants who need secure parking during their travels and local customers looking for 24-hour security at affordable prices, with overnight parking.
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the story
To promote the new business area, we created the Ria Parking brand, with a contemporary and familiar branding that establishes a cohesive identity between Ria Shopping and Ria Parking. A brand manual was also developed with communication guidelines.
Complementing the brand creation, we developed an exclusive website for the service provided by Ria Parking in the same graphic line as the brand's identity. We also ensured the production of text content in accordance with the brand's communication line and business objectives.
The simple and user-friendly layout allows the user to immediately identify the main features and advantages of Ria Parking, presenting the conditions for parking reservations, clarifying doubts, and providing other contact points. Through a form, the user can request to reserve their parking space for the desired period.
The creation of Ria Parking, along with the creation of its brand and website, allows for the expansion of the parking service to a wider audience. This new business area complements Ria Shopping's current services and results in a growth opportunity.
