Precision+: The revolution in pregnancy detection

The main challenge was to educate the Portuguese market about a completely new pregnancy detection technology and overcome the barrier of the traditional alternative, the urine test. Our mission was to create a marketing and advertising strategy that clearly and credibly communicated the advantages of NG Precision+, especially its greater reliability, convenience of use, and discretion, appealing to two distinct audiences: those actively trying to conceive and those who need a quick and urgent confirmation.

The main challenge was to develop and implement a communication strategy to relaunch Lipovir, with its new image, in Portuguese pharmacies. It was crucial to communicate its multiple competitive advantages—innovative technology, immediate relief, and discretion—and ensure that the new communication pieces were consistent and impactful across all channels, from the physical point of sale to digital platforms.

We developed a comprehensive communication campaign for NG Precision+, with assets that covered both digital and physical channels. We created digital mupis with dynamic 10 and 25-second videos to attract attention in urban environments, as well as static mupis in various formats. For the digital space, we produced optimized banners and social media carousel content that detailed the product's advantages in a visual and sequential manner. The campaign also included a full-page ad in Revista Saúda, reinforcing the product's credibility with a relevant target audience. All assets were designed to convey a message of trust and convenience, ensuring NG Precision+ was perceived as a cutting-edge solution for such an important moment in a woman's life.