How to expand a brand's reach in the HoReCa sector?
-
the brand
Unilever, with over 400 brands, has become a global leader in consumer goods. Its mission goes beyond accessibility, aiming to make its brands an essential part of consumers' daily lives worldwide.
-
the challenge
Unilever launched O Meu Mercado, a wholesale e-commerce platform designed for clients in the HoReCa sector that allows for the convenient purchase of Unilever products. The platform needed a clear and appealing catalog that would make it easy for users to find the desired products and discover new items or ranges.
-
the story
Unilever entrusted us with the digitalization of its catalogs and campaigns, optimizing the user experience through the production of digital assets and content.
Unilever relied on our support in the digitalization of this project through the production of digital items allocated to the e-commerce catalog.
The products were organized with images of their packaging and categorization by color, providing a clear catalog of each item and improving the navigation and selection process for users.
Additionally, we created product marketing materials for the homepage, banners for product launches, ranges, and categories on the platform. We also provided assistance in the creative process, including marketing proposals for social media.
Badoca Safari Park
Sogenave