When the masters become students again
Client
Veritas ITC
Services
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web & mobile
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branding
Technology
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WordPress
Website
veritas-itc.com
Year
2020
A story about how to stimulate knowledge among those who love to educate
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the brand
Veritas ITC was created to promote professional growth and provide support to teachers worldwide through a wide range of specialized programs, courses, and conferences. Its knowledge-sharing initiatives encompass online and in-person training, guided by the fundamental values of alignment, excellence, innovation, diversity, and growth.
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the challenge
We were challenged by Veritas ITC to address two objectives: the visual representation of this differentiating concept and the development of a conversion-oriented website.
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the story
Through the branding process, a logo was created to represent the five principles and dynamism of Veritas. The website resulted in a user-friendly platform that serves as a benchmark resource in the field of education, while also prioritizing conversions and expanding the academy's reach to support teachers in strengthening their skills.
The logo features 3 distinct and contemporary tones that symbolize the constant pursuit of updating and modernization. The graphic format combines the global concept of accessibility to knowledge, applicable to any community, with the idea of overcoming our limits and showcasing our skills, represented by the ascending graphics.
We also developed a user-friendly website, with e-commerce integration and designed to ensure an experience that combines information, resources, and growth opportunities. The website offers intuitive navigation and is segmented into key areas: programs, store, educational resources, and news.
The result aligns Veritas ITC's identity with its positioning and provides a personalized platform according to the brand's requirements, without neglecting conversion.
Makro
FNAC