The Oral Hygiene Revolution

GBT Clinic by Hugo Madeira is a pioneering project in the dental and aesthetic medicine sector, led by a renowned name in the field. Positioned as the first clinic focused exclusively on oral hygiene and the Guided Biofilm Therapy (GBT) technique, the brand stands out for its innovative approach and commitment to offering an excellent service, raising the standards of care and prevention.

The main challenge was to launch a completely new brand and concept in the market: a clinic specialized in oral hygiene. It was crucial to develop branding and communication that would educate the public about the GBT technique and position it as the most advanced and effective on the market. The visual identity had to be sophisticated and minimalist, capable of inspiring trust and communicating the brand's innovation and exceptional care.

We developed a complete branding and design project for GBT Clinic, with the clear objective of launching and promoting the GBT technique to the public. Our approach focused on creating a visual identity that translates cleanliness and scientific precision. The color palette and graphic elements were chosen to evoke a sense of calm, security, and modernity. The design was applied to all communication materials, from the physical space to flyers, ensuring a cohesive and memorable brand experience that educated and attracted new clients to the clinic.