A new concept of premium hospitality
Client
Stay Upon Group
Services
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web & mobile
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design & communication
Technology
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Umbraco
Website
stayupon.com
Year
2024
Elevating the group's digital presence by unifying the brand across six distinct hotel units.
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the brand
Stay Upon Hospitality Group stands out in the premium hospitality scene in Portugal with six hotel units offering diverse accommodation experiences, from leisure tourism to the corporate segment.
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the challenge
With the expansion of the group to include two new hotel units, Stay Upon identified the need to create a unified digital presence that reflects the brand's core and collective identity while preserving the individuality of each unit, ensuring users have a coherent and sophisticated experience.
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the story
Through an aggregator website for the six group units, we unified their online presence with an accessible navigation experience. This includes integration with a booking engine, multilingual content, and SEO optimization, all reflecting the sophistication and personality of the Stay Upon brand, which is consistent across all units.
The implementation of a single Umbraco solution allowed for the efficient management of all individual hotel unit websites under one common platform. For each hotel unit, we developed exclusive content tailored to the characteristics, amenities, and concept of the spaces, ensuring they maintained their unique identity while remaining cohesive with the group.
The solution features a new graphic style with multilingual and responsive characteristics, with a focus on securing direct bookings through the integration of a booking engine.
Users can now view all the available amenities and services, find the ideal room for their events or meetings, take advantage of exclusive offers, or check out regional activities—all personalized to the concept of each hotel.
The new Stay Upon aggregator website thus creates a digital experience that not only preserves the charisma of each unit but also promotes a cohesive and sophisticated group image. The platform's result not only enhances the user experience but also reinforces Stay Upon's positioning as a benchmark in premium hospitality.
