Exploring the wine heritage, one glass at a time
Client
Alentejo Viti Tours
Services
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branding
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web & mobile
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e-commerce
Technology
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Wordpress
Website
alentejovititours.pt
Year
2024
From passion to experience: how Alentejo Viti Tours positions itself as the leading enotourism brand in the Alentejo.
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the brand
Born from a shared passion for the history and tradition of the Alentejo, Alentejo Viti Tours is a new company dedicated to wine tours. Created by two enthusiasts, Tiago and Leonor, the brand seeks to offer authentic, memorable, and sustainable experiences, connecting visitors to the region's rich culture and wine heritage.
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the challenge
The challenge was to translate the founders' passion and the brand's positioning into a cohesive and appealing visual and verbal identity. It was necessary to create a brand that would communicate the quality, authenticity, and tranquility that characterize the tours, distinguishing Alentejo Viti Tours in the competitive enotourism market.
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the story
We began by diving into the essence of the Alentejo. Our branding process focused on capturing the beauty of the landscapes, the richness of its culture, and the excellence of its wines. The result was the tagline "Great Wines, Great Times," a promise of unforgettable moments, and a logo that symbolises the grape's journey, from the vineyard to the bottle, with a nod to local gastronomy.
To bring the experience to the digital world, we developed a website and an e-commerce platform using WordPress. The site was designed to be as enriching as the tours themselves, allowing customers to easily browse the five defined routes (Rota de Reguengos, Rota da Vidigueira, Rota de Arraiolos, Rota de Redondo, and Rota de Estremoz) and book their sensory journey through the Alentejo's best wineries.
The new brand identity and digital presence successfully positioned Alentejo Viti Tours as a premium player in the enotourism sector. The brand now reflects the unique, authentic, and calm experience it offers. The website and e-commerce platform provide a seamless customer experience, turning a passion project into a thriving business ready to welcome wine lovers from around the world.
Soudal
