The Power of Nature in a Digital Environment

Aquilea is a brand with over 45 years of experience, faithful to the maxim of achieving product efficacy through carefully selected natural ingredients. Its work is based on 4 well-defined pillars: Nature (as an ally of well-being), Science (to elevate the properties of ingredients), Respect (for nature and reducing impact), and Experience (tireless research to connect with well-being). Its digital presence in Portugal needs to reflect this philosophy and legacy.

The main challenge was to develop a robust and intuitive website that would serve as the brand's primary information and communication platform in Portugal. The site, built on WordPress, needed to manage a vast product portfolio and communicate the brand's philosophy—its 4 pillars and 45 years of experience—clearly and appealingly. It was fundamental for the design to be modern and for the user experience (UX) to facilitate the discovery of the most suitable products and solutions for the public's needs.

We developed the Aquilea website for the Portuguese market using the WordPress platform. Our approach focused on creating a visually pleasing and functional design, with an information architecture that logically organizes the extensive product catalog by well-being categories. We implemented functionalities that allow users to quickly find the ideal solutions, while also dedicating sections of the site to communicate the brand's history and values, highlighting its 4 pillars and its 45-year legacy. WordPress was chosen for its flexibility and ease of content management, enabling the Aquilea team to keep the site constantly updated with new products and articles.