First. Forward.
Client
Autódromo Internacional do Algarve
Services
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web & mobile
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marketing & advertising
Technology
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WordPress
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WooCommerce
Website
autodromodoalgarve.com
Year
2019
Rebooting the digital dimension of a world-class motorsports park.
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the brand
The Autódromo Internacional do Algarve (AIA) is a unique motorsports hub, home to one of the world's most demanding racing tracks. More than just a circuit, it is a true motorsports park, concentrating a go-kart track, off-road park, hotel, and a range of facilities.
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the challenge
In a highly competitive industry, the challenge was to establish AIA's digital presence to reflect its true nature as a versatile motorsports park. The goal was to provide a seamless, multifaceted experience for both B2B and B2C audiences, making it easy to discover and purchase a wide range of experiences.
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the story
A new identity and bespoke design, created by Unlock Brands, laid the foundation for a digital transformation. We implemented a robust WordPress and WooCommerce solution, giving the AIA team the autonomy to manage their new website and online store. This new digital dimension was the key to showcasing AIA's full potential.
The results have been a testament to the new strategy. The comprehensive website is now a powerful tool for reaching multiple business targets. Sales for driving experiences—for both individuals and companies—have seen a positive increase, demonstrating the effectiveness of the digital reboot.
Brandability's ongoing role includes managing the digital marketing campaigns for the AIA website. These campaigns consistently achieve high conversion rates for both racing events and "AIA Experiences," such as Karting, further solidifying the brand's position and market reach.
Beyond the website, a dedicated app was launched to make the purchasing process for race tickets and driving experiences even easier. This enhanced digital ecosystem, combined with a focused marketing plan, ensured that AIA's full range of services became more accessible to a global audience.
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