The safari that starts on the screen
Client
Badoca Safari Park
Services
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marketing & advertising
Year
2021
Bringing the spirit of adventure of Badoca Safari Park to social media, connecting nature and animals with followers
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the brand
Badoca Safari Park is one of Portugal's most popular parks, offering memorable experiences of close contact with animals and upholding the values of animal and nature conservation, making it a prime tourist destination for all generations.
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the challenge
The park felt the need to represent its identity and values through social media, conveying the emotion of the adventures and the closeness to the animals it provides. The goal was to create a digital communication that encouraged active participation, engagement, and conversion into visitors.
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the story
Since then, we have managed Badoca Safari Park's social media accounts through strategic planning, content creation, and sharing updates, park moments, and campaigns, with the goal of cultivating an active digital community, as well as increasing ticket sales.
Just a follow away, followers can keep up with the animals, daily life, park challenges, activities, fun facts, and sales and environmental awareness actions.
With a regular presence on Instagram and Facebook, the profiles not only anticipate the experience of visiting the park but also bring followers closer to the action.
The park thus becomes a regular part of its followers' feed, serving as a daily invitation to adventure and wildlife observation, and also allowing the transmission of important park values such as conservation and nature awareness, extending the experience with every like and interaction.
Fnac
Unilever