A design tailored to a new ideal
Client
Depuralina
Services
-
design & communication
Year
2023
How Depuralina renewed its image to gain prominence on the shelves and strengthen its market leadership.
-
the brand
Founded in 2008, Depuralina is a leading Portuguese brand in the weight loss and wellness market. Its portfolio of food supplements and cosmetic products offers effective solutions for fat burning, detoxification, and drainage, based on the premise that each consumer needs a personalized approach to their ideal.
-
the challenge
In a highly competitive market, Depuralina's challenge was to ensure its products not only stood out but also communicated their efficacy and modernity. The objective was to redesign the packaging to make it more appealing and visible at the point of sale, modernizing the brand's image without losing the trust and recognition it had built over the years.
-
the story
We worked on the packaging redesign for several product lines, focusing on revitalizing their visual presence. The design strategy was crafted to create a cohesive yet distinct identity for each product range. The new look was created to emerge from the fierce competition, conveying a sense of effectiveness and innovation.
With the redesign, each product's packaging was optimized to be more attractive and easily identifiable on pharmacy shelves. The new design approach clearly and visually highlights each supplement's features and benefits, helping consumers find the right solution for their health and wellness goals.
Depuralina's product range covers solutions for weight loss, detoxification, intestinal regulation, and cosmetic care. The new packaging design was essential for organizing the brand's vast portfolio, allowing each product line to reflect its specific function while always carrying the promise of providing solutions "tailored to your ideal."
Planicare
Izilend