A world of advantages
Client
Fnac
Services
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web & mobile
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digital transformation
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e-commerce
Technology
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Umbraco
Year
2023
How did FNAC digitize its loyalty program, making it more convenient and effective for its employees and consumers?
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the brand
FNAC's more than 20 years of presence in Portugal have resulted in consumer trust in a brand that positions itself as an expert in technology, electronic services, and culture.
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the challenge
The FNAC Card loyalty program was already a success among customers, but the brand needed to make the subscription process more practical for its employees. The challenge was to digitize the loyalty process, making it efficient and fast.
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the story
The digitization resulted in an internal portal for FNAC Cards, simplifying the customer loyalty process and allowing for more effective management by FNAC employees.
The FNAC Card is a successful programme that offers balance accumulation on purchases, exclusive discounts and other advantages.
The FNAC Card is a successful program that offers accumulated balance on purchases, exclusive discounts, among other advantages.
With a simple and intuitive layout, the new platform allows 'Fnaticos' (as FNAC employees are called) to have the customer subscription process for the FNAC Card digitized.
The digitization covers both the FNAC member card and the FNAC credit card, providing a complete solution for employees.
The loyalty program, which was already advantageous for consumers, is now also a convenient solution for FNAC employees, simplifying the management of FNAC Cards and reinforcing the brand's commitment to responding to a business model more adapted to the digital economy and practicality.
