Health is our life
Client
Hospital Particular da Madeira
Services
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marketing & advertising
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design & communication
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illustration & video
Year
2022
Celebrating 2 years of quality healthcare with Hospital Particular da Madeira
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the brand
Since 2019, the HPA Saúde Group has been closer to the residents and visitors of Funchal through the Hospital Particular da Madeira (HPM). This marks two years of commitment to offering quality and distinguished healthcare services.
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the challenge
To celebrate its anniversary, Hospital Particular da Madeira challenged us to prepare a campaign that would raise awareness of these two years of service and communicate the daily mission of these healthcare professionals to ensure the well-being of their patients in all medical specialties.
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the story
The creative thinking behind the "Health is our life" campaign explored the double meaning of the expression. While health is essential to enjoying life, for the team at Hospital Particular da Madeira, health is literally the essence of their lives, reflecting their daily mission.
Through an emotional TV spot, the campaign was materialized as a journey between generations, where various special moments in life that we wish to celebrate with vitality and well-being are highlighted.
The campaign also includes five additional mini-films, where each moment represented in the original advertisement will be featured, promoting the medical specialty associated with the situation.
The campaign was launched on the anniversary date of the Hospital Particular da Madeira—through a film for television, digital and static street advertisements (mupis), a radio ad, physical billboards, digital assets for social media, and a YouTube and Google campaign.
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