When it comes to your health, Planicare is the right answer!
Client
Planicare
Services
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marketing & advertising
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illustration & video
Year
2025
There are many answers online, but when it comes to your health, Planicare is the right answer!
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the brand
Founded in 2019, Planicare is a health insurance company focused exclusively on health insurance. They offer 100% digital and convenient solutions throughout Portugal, positioning themselves as a modern and effective alternative in the market. 1
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the challenge
Planicare's brand awareness was limited, with a presence primarily in the north of Portugal. The company needed to expand its reach nationally to both potential clients and insurance brokers in a market dominated by historical players. The goal was to overcome this challenge and achieve national recognition.
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the story
We addressed the challenge by creating an engaging and humorous film for the digital world. The video, distributed widely on YouTube and social media, presented Planicare in a fun way. This approach successfully reached a new, national audience.
The campaign was a resounding success, capturing national attention and solidifying Planicare's position in the market. Following the campaign, the company achieved a significant milestone, breaking the 100,000-client threshold for the first time, demonstrating the effectiveness of the digital strategy.
Aquilea