Like father, like son, like daughter, like mom...
Client
Zona Óptica
Services
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marketing & advertising
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design & communication
Year
2021
A campaign that reinforces eye care for all generations
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the brand
For over 30 years, Zona Óptica has been a leader in eye care. With a dedicated and experienced team, the optometry brand is proud to serve several multi-generational clients.
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the challenge
The brand wanted to launch a 2-for-1 campaign, highlighting the advantage of two people benefiting from the same promotion. The challenge was to create a charismatic campaign effectively targeted at the audience.
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the story
Through family values, we launched a campaign that aimed to reach different communication channels, namely: billboards, press, digital media, window displays, and radio, with a broad target audience.
"Quem sai aos seus, vai à Zona Óptica" (Like father, like son, goes to Zona Óptica) celebrates the brand's close and generational service and refers to the campaign's advantages, where the purchase of one pair of glasses resulted in another being offered (which, in this concept, could be given to a family member).
We ensured the development of the entire campaign concept, as well as the digital assets, billboard, press, and the creation of a radio spot that circulated on local stations. For the holiday season, we developed a version of the design with the inclusion of festive elements in all campaign pieces.
In a later phase, we secured a second campaign where, with the purchase of a pair of prescription glasses at Zona Óptica, the brand offered a pair of prescription sunglasses. To add a touch of humor, we incorporated a playful approach, referencing the song "I Can See Clearly Now".
Ria Parking
Soudal