The News Get a New Digital Life
How a new website transformed the digital presence of Barlavento, a benchmark newspaper, for the future of information.
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the brand
Barlavento, from the Grupo Editorial Open Media, is a newspaper with a long history and a strong presence in the Algarve region of Portugal. Known for its quality journalistic coverage and its proximity to the community, Barlavento is a crucial source of information for its readers. Its brand is synonymous with credibility and a commitment to local journalism.
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the challenge
The challenge was to modernize Barlavento's digital presence, creating a website that would be an efficient and intuitive news platform. It was crucial to improve the reading experience, optimize navigation, and ensure that content was accessible on all devices. The new website needed to reflect the brand's journalistic seriousness and quality while adapting to the demands of news consumption in the digital age.
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the story
We developed a website for Barlavento using the WordPress platform, with a focus on optimizing it for the publication and consumption of news. Our approach centered on creating a design that was clean and easy to read, with a clear navigation structure that allows readers to quickly find the news that interests them. The flexibility of WordPress allowed us to create a robust content management system, enabling the editorial team to publish articles, photos, and videos quickly and efficiently.
The new Barlavento website is a fundamental step in its digital evolution. The platform offers an improved user experience, with a responsive design that ensures accessibility on smartphones and tablets. The website not only reinforces the brand's credibility but also positions it for the future, allowing it to expand its reach and continue serving the community with quality information in an agile and modern way.
